As PR professionals, we have all struggled with the same social media questions. Will this platform help my business? Can tweeting really promote thought leadership? What is the value of a recommendation on LinkedIn?

Sound familiar?

The Philadelphia Public Relations Association invites you to engage with your colleagues on all of our social media channels — and not because we care about adding numbers to our pages; but rather, because we all have the same objectives in mind: to reach people; to find our audience; and to influence them in positive ways.

Forget the platforms. Forget the jargon. Then the questions become “how are we engaging potential clients?” and “are we telling our stories where they need to be told?”

These aren’t social media questions. They are public relations questions. They are questions we should all be asking — and should continue to ask — whether it’s about Twitter, Facebook, or the myriad of ways we share information.

Social media can be en excellent tool, both for our members and for our association. We can promote the group by promoting each other. Rest assured: if you speak up, we will listen.

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This post was written by PPRA Social Media Co-Chair Joseph Master. Joseph is the Assistant Director of Communications at Drexel University’s LeBow College of Business, where he manages strategy and content generation for all online communications. Get to know more about Joseph by connecting with him on Twitter and LinkedIn.