With shrinking newsrooms and growing self-publishing opportunities, public relations professionals are more and more responsible for creating their own content. Learn the best practices for writing your own articles and blogs, taking your own photos and videos, and using social media and other resources to get your stories to your audiences. A panel with an esteemed photographer, videographer, reporter, social media expert, and public relations professional will provide insight about how to repurpose content, access open resources and garner coverage in a nontraditional way.

Speakers:

Esther Lee, Lifestyle and Entertainment Producer, Philly.com

Lucy MacNichol, Senior Content Development Manager and Editor, PCVB

Eric Cortes, Social Media Manager, Atlantic City Alliance

Al Green, Videographer, Flat World Media Productions