The following is part of our Member Spotlight series. Twice a month, the PPRA blog will feature a profile on one of our members. Today’s post highlights PPRA’s VP of Membership, Sarah Fergus.
Since 2010—I won my first year’s membership on Twitter!
How did you get into PR?
I wanted to find a field where I could play to my strengths—writing, verbal communication, strategy—so I opted to study PR in college (go T-U!). It wasn’t until I started interning that I truly discovered this was the gig for me. I had a background in dance, so I naturally gravitated toward arts PR, interning, then working for Nina Zucker Associates, and later the Annenberg Center for the Performing Arts at the University of Pennsylvania. It feels like you’ve won the lottery when your job marries two fields you’re extremely passionate about.
Tell us a little bit about your current position.
I am the PR Manager at the National Constitution Center, the first and only nonprofit, nonpartisan museum devoted to the U.S. Constitution. In that capacity, I work to plan and implement the museum’s media relations strategy as well as its social media program.
What is your favorite aspect of your current job?
No day is the same, and there are often days when I find myself in situations that I never anticipated being in when I woke up that morning. The work is simultaneously thrilling and challenging!
Are there any PR trends that you’re really into right now?
I’ve recently gotten really into smartphone photo editing apps for the museum’s social media content. Apps like Snapseed, Over, VSCOcam, and Bokehful. They’re efficient and allow you to get really creative with your iPhone camera.
What social media platform do you use the most in your personal life? What about for business purposes?
The National Constitution Center is on Facebook, Twitter, Instagram, and Pinterest—if you don’t already, follow us! On my own time, I use Facebook and Instagram to keep in touch with friends and family, and I use Twitter and LinkedIn professionally.
If you could give one piece of advice to current PR students about getting into the industry, what would it be?
Treat your internship like you would a job! Be on time (read: early), be prepared, be consistent, and be polite. The people who hire take notice. I also wish that I had taken some electives in college outside the PR track that would have strengthened my skillset: graphic design, business, web editing, and as many journalism and writing classes as possible.
What is your favorite thing about Philly?
The food and arts scenes in Philly are a force to be reckoned with.
Anything else we should know about you?
I also serve as PPRA’s VP of Membership—if you ever have a question about your membership benefits or ideas for something you’d like to see as a part of your membership package, please don’t hesitate to reach out!