When I graduated college with a degree in both fashion merchandising and communications the market was less than stellar. Despite having interned at multiple agencies around the area, great grades and a full portfolio, I didn’t have a job lined up after college. I interviewed but no one was hiring. Instead of giving up I decided to take matters into my own hands and began freelancing. First with a politician (2012 was a huge year for politics) and then with a fashion brand. A month into this I received my first full time agency job but continued to freelance on the side, after hours. Eventually through networking, hard work and lots of late nights I was able to take my freelance clients (I had a handful now after about a year) and start Piqued PR. Here’s how I started freelancing;
Rates & Services
Businesses often chose to work with freelancers over agencies and in-house positions because freelancers are either more budget friendly or require less of a long-term commitment. Keep this in mind as your developing your services and rates to attract clients.
Just like any other business, an important tool for a freelance publicist is a portfolio to show your past clients and work. In your portfolio be sure and include different clients to portray that you are well versed in the field and can understand the messages and markets in various realms.
The best way to get your freelance business out there is to network both in person and through social media. Use platforms like Linkedin to connect with businesses and potential clients. Attend various events in your area and always have business cards in hand. Eventually the goal is to obtain future clients from existing or past clients through recommendations but networking should always be part of your weekly schedule.
Do you have experience as a freelance publicist? Please comment and share your top tips and advice.
Patricia Maristch is a graduate from Immaculata University and a young entrepreneur. She is the founder and principal of Piqued PR, a boutique lifestyle public relations agency, piquing the interest of press and consumers. Her years of retail experience, shopaholic tendencies and constant desire for all things luxe, provides a unique viewpoint to public relations and social media. She understands her clients’ audience because she IS their audience. While she works and plays on the Main Line her client list extends across the nation. In addition to Piqued PR, Patricia serves on the Wings for Success board, is the Main Line Fashion Week and Her Main Line founder as well as a frequent guest blogger for various publications.