Data journalism is the fastest growing area of reporting, transforming the way journalists do their jobs and the way companies communicate their stories. In this new environment, companies must learn how to better articulate their narratives, understand the difference between good and bad data, and uncover the most compelling data from their experiences serving customers and growing their businesses.

The Power of Data for Storytelling brings to Philadelphia four of the nation’s top data journalists to share their views on how they report, visualize, and use data to tell their stories.

Join moderator Greg Matusky as he interviews:

• Steve Lohr, Author and Technology Reporter, New York Times
• Frank Bi, Data Journalist, Forbes
• Paul Cheung, Director of Interactive and Digital News Production, Associated Press
• Erika Owens, Program Manager, Knight-Mozilla Opennews

WHO SHOULD ATTEND
C-LEVEL • DIRECTORS OF COMMUNICATIONS/PUBLIC RELATIONS/MARKETING • MARKETING DECISION MAKERS

WHAT YOU WILL LEARN
HOW STORYTELLING IS BEING TRANSFORMED THROUGH DATA • WHAT KIND OF DATA REPORTERS VALUE • WHAT IS GOOD DATA VERSUS BAD DATA • HOW REPORTERS FIND DATA AND CONVERT IT INTO A STORY • WHAT ROLE YOUR COMPANY PLAYS IN REPORTING DATA TO THE MEDIA

This is a free event hosted by Gregory FCA.
Date and Time: June 4, 2015 – 5-7PM
Location: 3260 South Street, Philadelphia, Pennsylvania
Register now, here!

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