Dear PPRA Members,
After a decade of involvement with PPRA, I am humbled and appreciative to now have the opportunity to serve as your president. I’ve ghost written and contributed to many leadership letters and columns throughout my career, but it’s always a little different when your name is at the bottom. As I noted in my inaugural address at our Annual Meeting in June, I take this new post seriously and therefore vow to work hard and strive to make you all proud with a capital “PR.”
In case you were not able to attend our Annual Meeting, here is a brief recap of the three initiatives I outlined for the 2015-2016 programming year:
- Firm Founders Series – This brand-new program series will feature notable professionals who have started their own PR (or marketing) firms. This panel discussion series will cover the ins and outs of what it takes to make the leap and start your own firm.
- Diversity & Collaboration – I’ve encouraged our Board to keep diversity at the forefront while planning all PPRA programs and events this year. Additionally, we will strategically partner and collaborate with numerous associations, businesses and organizations.
- A Mighty Partnership – Pro bono starts with PR. As part of our Philly PRoactive efforts, this year we are providing meaningful opportunities for PPRA members to donate their time, talent and/or treasures in support of Mighty Writers, a local non-profit organization that helps Philadelphia kids (ages 7-17) learn how to think and write clearly.
Additionally, we are always looking for new, unique and affordable venues to host our programs and events. Do you or your clients have some space worth showing off? Please let us know!
In the meantime, I hope to see you at one of our many fall programs, as we wrap up the second half of our 70th anniversary year.
Meredith Z. Avakian-Hardaway
Philadelphia Public Relations Association