Today we are featuring Debbie Albert, Owner, of Albert Communications, a firm providing communications counsel to companies around the world. Debbie is an award-winning communications executive with extensive experience in Corporate and Internal Communications, Crisis and Issues Management, Media Relations, and Website Content.
PPRA: Debbie, tell us a bit about your background and what you do.
DA: With three decades of journalism and communications experience that took me from the White House to North Philadelphia and from baseball fields to board rooms, I am the owner of ALBERT Communications, a firm providing communications counsel to companies around the world.
Before starting my own firm, I was the Associate Vice President of Corporate Communications at Aramark. With a degree in journalism from The George Washington University, I have extensive experience in television news having worked on the assignment desks at Independent Network News (WPIX) and CNN in Washington, D.C. as well as WPVI-TV Channel 6 Action News and KYW-TV in Philadelphia.
From 1989-1992, I was the Public Relations Manager at the Spectrum (Philadelphia’s former indoor arena). Following my stint at the Spectrum, I handled all public relations and marketing functions for an association management company.
PPRA: Who are your clients and/or what projects are you working on right now?
DA: Clients are varied, and run the gamut from for-profit to non-profit and from small start-ups to larger companies that use Albert Communications as their de facto communications and public relations department.
Many of our clients are without user-friendly websites and a good deal of our work starts with helping design and build their sites, then adding social media and of course, media relations
PPRA: What is your favorite part about your job?
DA: The work is different every day, every hour, and as someone with a background in the news business, that’s a must!
PPRA: What was your latest and greatest accomplishment at your job?
DA: We have recently designed and built two excellent website for two very different clients, one a production company in NYC and the other an accounting firm in the Philadelphia suburbs. Two very different audiences, two very different needs, yet both completely satisfied the need.
It’s also a thrill to get great placement for an unknown company in a great media outlet, and we did that for two clients this year. Believe it or not, one was a funeral home and the other has a product that prevents bed bugs!
PPRA: What one piece of advice would you give to your fellow PR pros?
DA: Never burn a bridge. Thanks to my connections from all of my wonderful positions, the work keeps flowing.
PPRA: What book or movie could you read or watch again and again?
DA: I recently devoured “All the Light We Cannot See.” It’s a piece of art in book form.
PPRA: What’s your favorite spot in Philly?
DA: In the winter, the Barnes soothes my soul. I love being in there surrounded by some of the world’s greatest paintings in our own backyard. In better weather, we’re a family that loves to hike in the Wissahickon and in the summer, you’ll find me in Cape May.
PPRA: How do you take your cheesesteak?
DA: I’m Kosher, so don’t go there.