Today we are featuring Cathy Engel Menendez, APR, Director of Communications at PECO. Cathy has been a PPRA member for 23 years and was PPRA’s 2015 Hall of Fame Recipient. Cathy will be participating as a speaker in “The State of the Industry… in Philadelphia – the DNC, Philly branding, and more” Presented by the Philadelphia Public Relations Association, Philadelphia Black Public Relations Society, and Public Relations Society of America Philadelphia Chapter, held tomorrow, Tuesday, April 19th. Join us for an educational and interactive conference on the state of the public relations industry by registering Here. Learn from leading communications professionals who represent top companies across the Philadelphia region, including Comcast, PECO, Di Bruno Bros., Duane Morris, and more.
PPRA: Cathy, tell us a bit about your background and your current job.
CEM: I serve as PECO’s spokesperson and am responsible for the company’s strategic communications, advertising and crisis communications efforts, and internal communications / employee engagement efforts.
PPRA: What projects are you working on right now?
CEM: Positioning PECO’s efforts to advance smart energy and deliver innovation to provide safe, reliable, affordable and clean energy and energy services to our customers and communities we serve. Cornerstone to this is our work to leverage technology and interact with our customers in many new, innovative ways to evolve their energy experience.
PPRA: What is your favorite part about your job?
CEM: No day is ever the same. Being part of a company that provides an essential service means you are involved in everything — day and night. From the Papal Visit, to the DNC, and everything in between — PECO is there!
PPRA: What was your latest and greatest accomplishment at your job?
CEM: 2015 was an exceptional year for me — I passed the APR exam (on the first try) and was inducted into PPRA’s Hall of Fame, those events surrounded by professional successes and advancement are truly memorable.
PPRA: What one piece of advice would you give to your fellow PR pros?
CEM: Be resilient. It isn’t about how many times you struggle or fail, it really is all about how many times you get back up. Keep getting back up!
PPRA: What book or movie could you read or watch again and again?
CEM: Although I feel like I should provide the name of a classic novel or film, honesty must prevail . . .I love the movie An American President.
PPRA: What’s your favorite spot in Philly?
CEM: Boathouse Row. My brother rowed and I spent a great deal of time there as a child, it is very special to me. Very close second would be the Linc — Owls and Eagles, doesn’t get any better!
PPRA: How do you take your cheesesteak?
CEM: Whiz wit — its the ONLY way!