Hello, my name is Adam. And I am a middle-aged Snapchatter. Yes, I know what you are thinking. Snapchat is a social medium platform that skews young. More for the Selena Gomez crowd; not for a child of the ‘80s, like me. To that, I say “don’t judge me”!
After all, I became convinced that Snapchat was the ‘real deal’ after watching cheerleaders Snap with one another during a Temple University gymnastics meet. And I learned how to post my own Snaps from a college student, the patient Amber Hamlett of Stockton University, who was able to show me a few easy steps to take at PPRA’s Careers 101.
Check me out at AdamDvorin. Depending on the day, you can see my office, my view from the train, my prized collection of baseball-caps and my Siberian Husky, Deuce (DOOOOOCCCCCCEEEEE!)
Better yet, get on board the Snapchat bandwagon yourself. You’ll enjoy the experience.
My friend, Ai Zhang, Hamlett’s public relations professor at Stockton, was also key in me embracing Snapchat as a storytelling platform. She made sure I followed some of the big national Snapchat influencers – Gary Vaynerchuk and Carlos Gil are two notables on my feed.
At the same time, I saw how Ai tells her own stories on Snapchat – I have since learned that she (like me) is a big proponent of mass transit, has adorable children, shops at Costco and likes to take walks in her South Philadelphia neighborhood.
And I saw how others were using it – one I really like is U.S. Senator Cory Booker singing in the car while campaigning for Hilary Clinton or praising interns and elevator operators when back in Washington, D.C. Or the NBA, taking me courtside during Golden State Warrior games.
Why do I like Snapchat – and why should professional brands consider it as a story telling platform?
- It is portable. If you have a cell phone, you can be a Snapchatter.
- It is visual. Whether you are taking a picture or shooting a short video, you are showing the story to whomever is viewing.
- It is authentic. Want to take followers behind the scenes of your restaurant, hospital, factor…whatever? Snapchat is a great vehicle to do so.
- It is easy. Press a button. Write a captain. Add a filter. Volia. You have written the latest update to Your Story.
And maybe, that really is why Snapchat is such a great social media platform. Because we all have stories to tell – whether we are young or old; individual or sophisticated brand.
There is still room for you on this bandwagon. What are you waiting for? Snap to it!
Adam Dvorin is Media Director of Winning Strategies and Vice President of Membership at PPRA. And yes, he actually snapped a photo of himself writing this blog. He needs to stop, already.