Today we are featuring Darren Behuniak, President of Behuniak Presence Strategies, Inc., and Founder of GetMeHealthee, LLC. Darren is a dynamic, entrepreneurial-minded marketing communications and public relations executive with over 11 years of experience in corporate and start-up environments.
PPRA: Darren, tell us a bit about your background and your current job.
DB: I am the president of Behuniak Presence Strategies, Inc., a strategic communications firm specializing in digital marketing strategy, lead generation, PR, and sales alignment. Focus is on small to mid-sized businesses.
I also am the founder of GetMeHealthee, LLC, a healthcare start-up company/website featuring a retail health clinic search engine and a blog with information about food, nutrition, exercise, healthcare cost savings, and health apps written by experts.
PPRA: What projects are you working on right now?
DB: In my role as a communications specialist working with small and mid-sized businesses, I have the privilege of working with various types of business-to-business and direct-to-consumer primarily in the healthcare and technology markets.
PPRA: What is your favorite part about your job?
DB: I love working with and helping people, first and foremost. Whether I’m working with a start-up to gain traction, a mid-sized business reach their tipping point, or a marketing team at a large company that needs fresh ideas, everything starts with people, individuals, and relationships. It may sound tacky, but I take great joy and pride in helping others succeed.
PPRA: What was your latest and greatest accomplishment at your job?
DB: I have a unique model – for better or worse. After a decade of the corporate grind, I decided to go out on my own and pursue some entrepreneurial endeavors. My goal was to help people through my communications firm, but also launch my start-up, GetMeHealthee, and treat it as a client. I’m proud that after two years of hard work, GetMeHealthee is a living, breathing entity. And I’m still able to work with the clients I truly want to support – all while maintaining a (relatively) steady work/life balance. That is truly my latest, greatest accomplishment.
PPRA: What one piece of advice would you give to your fellow PR pros?
DB: Learn BUSINESS. How to run one. How to start one. Spend time to teach yourself how to read a balance sheet, understand contracts, sell yourself, budget money and time, make decisions about opportunity costs, everything.
At the end of the day, corporate executives, non-profit heads, and agency owners alike want to work with people who understand how to make money and how to make [expletive] happen. Learning about business can give you a leg up on your peers and competition – and who knows, you may even use the knowledge to run your own company.
PPRA: What book or movie could you read or watch again and again?
DB: “Old-school” movie would have to be “Jaws.” Unbelievable cast, acting, and story. And even with all of the new 3D, CGI, etc., that shark still looks more real than anything. And that was 1975.
New movie would be “The Grand Budapest Hotel.” Director Wes Anderson is a nut, but the superb writing, fast pace, catchy score, and awesome performance by Ralph Fiennes never gets old.
Book would either be “Switch: How to Change Things When Change is Hard” or “Decisive: How to Make Better Choices in Life and Work,” both by Chip and Dean Heath. They provide thought-provoking concepts and tangible examples to help you in every course of life.
PPRA: What’s your favorite spot in Philly?
DB: As a transplant, let it be known that I LOVE Philly. Every aspect. But given the task to choose one favorite spot, I’d have to go with 30th Street Station. I love the old architecture, and the main schedule board that still flips the time. Clearly I’m amused easily.
PPRA: How do you take your cheesesteak?
DB: May be weird – with onions, American and Provolone, mayo, and ketchup.