PPRA: Ike, tell us about your background and your current job.
IR: I’ve been a Comcast Spectacor employee for 27 years, VP of Public Relations, since 2001. I oversee all external communications for the company’s three businesses – the Philadelphia Flyers, the Wells Fargo Center and Spectra. Among my highlights were overseeing the company’s external messaging on the acquisition (and eventual sale) of three Minor League Baseball affiliates of the Baltimore Orioles (Bowie Baysox, Frederick Keys, and Delmarva Shorebirds). In addition, I built the external messages, working closely with then Comcast Spectacor Chairman Ed Snider, on the launch of the Ed Snider Youth Hockey Foundation. Some of my memorable PR campaigns included the closing of the Spectrum as well as numerous prestigious events, including the l996 World Cup of Hockey, the l997 Stanley Cup
PPRA: What is the favorite part about your job?
IR: Grooming up and coming PR professionals. Coming up with an idea with the team and seeing it carried out and generating a lot of coverage.
PPRA: What was your latest and greatest accomplishment at your job?
IR: We recently celebrated the 20th anniversary of the Wells Fargo Center. We looked back over our files and came up with a list of the top moments, some did you know facts, some hard-to-believe things, and put it out to media. It was a front-page story in both the Inquirer and the Daily News. Our marketing team also developed a series of 20-percent discount offers, so the idea ended up being a revenue generator for us, as well.
PPRA: What one piece of advice would you give to your fellow PR pros?
IR: If you ask and they say, “yes,” go! If you ask and they say, “no,” go ask someone else. If you believe in an idea and really want to go for it, don’t let anything get in your way!
PPRA: What book or movie could you read or watch again and again?
IR: Book: 11/22/63 by Stephen King
Movie: The Shawshank Redemption
PPRA: What’s your favorite spot in Philly?
IR: I love the Kelly Drive. I just love being on the water. It’s mesmerizing and breathtaking to know this beautiful site is a mere mile from the hustle and bustle of the City.
PPRA: How do you take your cheesesteak?
IR: Vegetarian – of course!