PPRA member since 2016
PPRA: Dorin, tell us about your background and your current job.
DE: After graduating from communication studies in college, and some traveling the world, I moved to Philly from Israel about three years ago. I immediately fell in love with the city. Looking to continue my career in public relations, I joined the super-team of Brownstone PR as an Account Executive. Before that I worked for an Israeli PR firm, “Shalmor Communication,” and that was when I realized this is my passion.
PPRA: What projects are you working on right now?
DE: I’m working on an exciting project alongside Sage Communications for the Department of Behavioral Health and Intellectual DisAbility Services (DBHIDS). We’re assisting DBHIDS with the implementation of a holistic approach to alleviate the stigma of behavioral health across Philadelphia. Bettering people’s lives while working in the industry I love so much is very satisfying – a definite perk. In addition, we’re working with the PHLCVB as Philly prepares to host the NFL Draft this year. I’m really looking forward to seeing our city in the spotlight in April!
PPRA: What is your favorite part about your job?
DE: I enjoy all aspects of my job – creative writing, executing ideas and meeting people. My favorite part is brainstorming, devising strategies, and letting the creative beast loose. Transforming an idea to action is exhilarating!
PPRA: What one piece of advice would you give to your fellow PR pros?
DE: Find out what you need to get the creative juices going, be daring, and always try to look at things in new and different ways.
PPRA: What book or movie could you read or watch again and again?
DE: Edward Scissorhands. Secret Window. Pulp Fiction. And anything with Dax Shepard 🙂
PPRA: What’s your favorite spot in Philly?
DE: There is no way I could choose just one place! I’m a walker so I guess my favorite route would be Boathouse Row, when it’s sunny.
PPRA: How do you take your cheesesteak?
DE: Peppers, onions, and no cheese! Jim’s Steaks is my jam!