PPRA Member since 2014
PPRA: London, tell us about your background and your current job.
LF: I’m a proud graduate of Temple University, which provided me a solid foundation on which to start building a career by allowing me to participate in organizations like PRowl Public Relations, encouraging me to take internships, and teaching me skills in addition to theory. I work as an Account Executive at Bellevue Communications Group, a public relations firm in Center City that specializes in crisis communication and government relations. In my spare time, I love to learn and am taking classes towards a Certificate in Digital Advertising. I also enjoy exploring Philadelphia on foot and by bike, experimenting with recipes (which usually ends poorly) and spending time with people who make me laugh.
PPRA: What projects are you working on right now?
LF: Some big things for me are:
The Reading Terminal Market Party for the Market – I helped to coordinate media coverage for the annual fundraising gala, which took place on February 25 .
The National Academy of Television Arts and Sciences – Mid-Atlantic Chapter, which hosts the annual Mid-Atlantic Emmys, has events and announcements coming up that I’m helping to facilitate.
I handle social media and advertising for a couple of clients – Waverly Heights Retirement Community and the Occupational Training Center of Burlington County – so that always keeps me busy.
PPRA: What is your favorite part about your job?
LF: Since I work in an agency, it’s something different every day. I certainly never get bored. The company is also on the smaller side, so we’re always working together and I probably get more opportunities here than I would at a larger company.
PPRA: What was your latest and greatest accomplishment?
LF: In January, I pitched and placed a story in the Inquirer and Daily News that also got picked up by the Associated Press. You can read it here: Children’s Scholarship Fund earns kudos.
PPRA: What one piece of advice would you give to your fellow PR pros?
LF: Don’t take yourself too seriously.
PPRA: What book or movie could you read or watch again and again?
LF: The Breakfast Club.
PPRA: What’s your favorite spot in Philly?
LF: Washington Square Park.
PPRA: How do you take your cheesesteak?
LF: American cheese with mushrooms (I’m prepared for the torches and pitchforks after admitting that).