PPRA member for 10+ years
PPRA: David, tell us about your background and your current job.
DB: I have helped guide the strategic direction for non-profit and other mission-focused organizations throughout my 40 year career. I am currently the Assistant Professor of Instruction in the School of Media and Communication at Temple University. Previously, I served as the Executive Director of the West Philadelphia Alliance for Children (WePAC) – a nonprofit focused on child literacy by opening and operating previously closed public elementary school libraries. I am also Founder of The Marketing Collaborative – a non-profit that provides strategic marketing services to other Philadelphia non-profits.
PPRA: Who are your clients and what projects are you working on right now?
DB: In my practice managing the Marketing Collaborative, we’re working with Philadelphia Academies, a nonprofit serving public high school students; Lancaster General Health System, helping with their outreach to the African American community around advance care planning; and Public Citizens for Children and Youth (PCCY) in their first-ever Minecraft Marathon to support advocacy efforts for children.
At Temple, we just commemorated my 40th year in public relations with a program called 40 Hours of Service. We selected four students to join me in donating 10 hours of service to four nonprofits in support of their respective missions. (Here’s a link to the story: Temple PR Professor Celebrates 40 Years in the Field)
PPRA: What is the favorite part about your job?
DB: Using our public relations skills to make a difference in the communities we share.
PPRA: What was your latest and greatest accomplishment at your job?
DB: Commemorating my 10th Anniversary of being selected for the PPRA Hall of Fame in 2007 was pretty cool…but being named a Champion of Change by President Obama and being invited to the White House in 2012 was pretty nifty too…and being awarded the top educator prize by both the PRSA and the National Black Public Relations Society (NBPRS) in the same year (2016) wasn’t too shabby.
PPRA: What one piece of advice would you give to your fellow PR pros?
DB: Be creative in your work and generous with your time.
PPRA: What book or movie could you read or watch again and again?
DB: It’s A Wonderful Life, any time of year…
PPRA: What’s your favorite spot in Philly?
DB: Any stretch of Kelly Drive.
PPRA: How do you take your cheesesteak?
DB: Mushrooms wit…