PPRA Member “since dial-up internet?!”
PPRA: Dr. Cowen, tell us about your background and your current job.
BC: As a proud, longtime friend of PPRA and a Past-President, I am a global PR consultant, university professor, and leadership coach who has successfully served top agencies, Fortune 100 corporations, nonprofits, entrepreneurial ventures, and academia. I am President and owner of Metrospective Communications LLC, a Philadelphia-headquartered PR and strategic communications agency. I am also co-founder and a two-term Past-President of PR Boutiques International, the world’s first network for boutique PR organizations. For many years, I have been a member of the Communication faculty at Villanova University, where I am director of the PR program. In addition, I actively support numerous charitable organizations in and around the city.
PPRA: What projects are you working on right now?
BC: Everything from individual brand consulting to full scale campaigns in a variety of industries internationally.
PPRA: What is your favorite part about your job?
BC: In all my years in PR, I have never had the same day twice. I am always energized by the fact that we get to use both business and creative strategy together in every moment.
PPRA: What was your latest and greatest accomplishment?
BC: I am so pleased that I will be inducted into the PPRA Hall of Fame on May 24. I can’t wait to see everyone for the big industry celebration, which in so many ways speaks to the power of PPRA, and all of our work collectively in this exciting market.
PPRA: What one piece of advice would you give to your fellow PR pros?
BC: PR is a strategic necessity. Let’s all be proud of who we are and what we do. The world would not move forward without us.
PPRA: What book or movie could you read or watch again and again?
BC: I love the movie Pleasantville.
PPRA: What’s your favorite spot in Philly?
BC: All of our wonderful pocket parks in Bella Vista.
PPRA: How do you take your cheesesteak?
BC: Love them… but trying not to lately. They don’t mix well with the gym.