Amanda Conte is Public Relations Manager at The Philadelphia Orchestra. Amanda has been a PPRA member for 2 years and is a member of PPRA’s Communications Committee.
PPRA: Amanda, tell us a bit about your background and your current job.
AC: I recently joined The Philadelphia Orchestra as Public Relations Manager. In past lives, I’ve held in-house positions with organizations like the Kimmel Center for the Performing Arts and the New York Philharmonic, as well as worked in agencies for clients that ranged from consumer apparel to startup ad tech companies. I’m a recovering New Yorker and am thankful to have been welcomed with open arms to this incredible city (especially by the PPRA community!).
PPRA: What projects are you working on right now?
AC: Performing arts PR is a unique beast as our season typically runs from September/October to May/June with several concurrent initiatives plus summer concerts both in and outside the city. We’re gearing up to open the Philadelphia Orchestra’s 118th season the first week of October. It’s a fantastic season filled with new opportunities to introduce different audiences to the Orchestra; from a season long celebration of Leonard Bernstein’s 100th birthday year to Young Friends events that bring in a younger group of concertgoers and allow for mingling and networking. It’s an incredible privilege to represent this organization, its musicians, and initiatives.
PPRA: What is your favorite part about your job?
AC: My favorite part about my job is interacting with concertgoers and fans. The heart of what we do as an organization is to provide an escape for people –– music that moves them and connects people in new ways. Being present at performances and talking to people about their experience or memories is something I love to do and a great way we find some amazing stories to tell. Classical music fans are also a hilarious group, so keeping up with them and their classy wit on social media is another favorite aspect of mine.
PPRA: What was your latest & greatest accomplishment at your job?
AC: My latest and greatest accomplishment is a folder on my desktop full of gifs and memes. I can’t wait to break those out all season long on our social channels!
PPRA: What one piece of advice would you give to your fellow PR pros?
AC: Always be building bridges. A lot of times we get so focused on our own initiatives and efforts that we as PR pros can forget that there is a HUGE network of resources in the city and beyond that can help amplify our messages and tell our stories in new ways.
PPRA: What book or movie could you read or watch again and again?
AC: I am a shameless Titanic addict. Our love affair goes back to the late 90’s and is as deep as the ocean.
PPRA: What’s your favorite spot in Philly (museum, park, store, etc.)?
AC: That’s an easy one. The Philadelphia Zoo is my ultimate happy place. I’m a huge animal lover and advocate and I love everything they’re doing to help introduce more people to wildlife and conservation efforts.
PPRA: How do you take your cheesesteak?
AC: Whiz wit (but wit-out the meat…)