Nicole Cashman is the President and CEO for Cashman and Associates. She has been a PPRA member for 20 years.
A Philadelphia native, Nicole Cashman began her career at Drexel University where she earned a B.S in Design and Merchandising with a minor in Marketing, along with completing a Co-Op internship with the flagship Saks Fifth Avenue store in New York City. Her success in retail continued with her role as Public Relations Director for Bloomingdale’s in New York City, where she managed communication and event initiatives for the New York metro region and Boston. She was then recruited as Director of Public Relations & Special Events for 28 Strawbridge’s stores in Pennsylvania, New Jersey, and Delaware.
Nicole blazed the industry trail for lifestyle public relations and special events agencies in the region with the opening of Cashman & Associates in 2001. Her attention to detail, zest for hospitality and innate ability to market brands to influential consumers and deliver benchmark worthy campaigns, paved a new path for women entrepreneurs in the field.
PPRA: Who are your clients and what projects are you working on right now?
NC: James Beard Foundation, Tropicana, Live Nation, Starr Restaurants, Brandywine Real Estate Investment Trust, AKA
PPRA: What is the favorite part about your job?
NC: My favorite part of my job is mentoring and teaching the younger members of my staff. I also love being the de facto creative director involved in graphic design and branding projects.
PPRA: What was your latest and greatest accomplishment at your job?
NC: My latest and greatest accomplishment is landing a Fortune 50 company that I have been trying to work with for the past 20 years.
PPRA: What one piece of advice would you give to your fellow PR pros?
NC: Advice I would give to my fellow entrepreneurs is to make sure your business is ran professionally. Seek advice from other professionals outside of what you do, hire a good attorney, accountant etc.
PPRA: What book or movie could you read or watch again and again?
NC: The Devil Wears Prada
PPRA: What’s your favorite spot in Philly?
NC: My favorite spot in the city is a cozy table with my husband in the bar’s lounge at Barclay Prime.
PPRA: How do you take your cheesesteak?
NC: Wiz and American cheese with light fried onions.
PPRA: What was your favorite childhood book and why?
NC: My favorite childhood book is the The Giving Tree by Shel Silverstein because it is a tale of ultimate sacrifice and generosity. The Giving Tree is a story and a lesson that I want to pass along to my son.