Your Blog Could Easily Be an OpEd: Repurposing Strong Content Yields Additional Results

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David Griffith’s opinion article introduces Mindset, a highly-anticipated workforce development program.

By SPRYTE Communications

Doesn’t it seem like everyone has a Blog these days? If not, we should because by now we know that content rules. Content is also what drives thought leadership earned media strategies.

Many Blogs are well-written and present provocative, timely ideas. These Blogs can be repurposed as OpEds and placed in print media including newspapers, online
e-publications and trade magazines.

SPRYTE client David Griffith, Executive Director of Episcopal Community Services, regularly blogs on his LinkedIn Blog Site Muddy Boots.

A blog Griffith posted in January was repurposed and placed in a recent edition of the Philadelphia Business Journal.

It is the first OpEd in an ongoing series, “Poverty: Finding Solutions in The Business Community.” Griffith’s opinion article also introduces a highly-anticipated brand new Episcopal Community Services workforce development program, MindSet, “based on the most current brain science available that provides coaching and financial assistance to help individuals navigate the system and access opportunity that many of us take for granted.”

As the first cohort of MindSet reaches the mid-point of the first phase of the program, Griffith will continue to use his voice as a blogger and social services thought leader to encourage the business community to create the jobs that pull individuals out of poverty. The readers of the Philadelphia Business Journal are an excellent audience for his platform.

Note: PPRA is composed of many distinct organizations and individuals, each with different perspectives and specializations in diverse areas of public relations. Many of these members’ websites feature blogs with valuable insights and advice, and we would like to make this content available to you. Periodically, we will repost content from member blogs. If you would like to see your company’s blog considered, email Stephen Krasowski at skrasowski@rmahq.org.

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