#PPRA Member Monday – Melissa Squarcia Fordyce

#PPRAMember Monday_Fordyce

Melissa Fordyce joined the Philadelphia Foundation in September as their Executive Director, Marketing & Communications. She has been a member of PPRA for five years and serves on our board of directors.

Facebook: https://www.facebook.com/PhiladelphiaFoundation/

LinkedIn: https://www.linkedin.com/company/the-philadelphia-foundation/

Twitter: https://twitter.com/philafound

Melissa Fordyce serves as Executive Director, Marketing and Communications for the Philadelphia Foundation. In this capacity she works to create, oversee and implement short-and long-term brand and marketing strategies and disciplines that elevate public understanding of the Philadelphia Foundation’s work as the region’s oldest and largest community foundation.

Having dedicated more than a decade of her career to nonprofit communications, Melissa previously served as the Director of Communications for Presby’s Inspired Life. Prior to that, she spent seven years with Catholic Leadership Institute. Melissa’s early career began in television news as an assignment editor for NBC10 in Philadelphia.

An adjunct professor at Temple University teaching nonprofit communications, Melissa also serves on the Board of the Philadelphia Public Relations Association (PPRA) and Villanova Communications Affinity Network (VCAN). She is a 2004 graduate of Villanova University and is currently pursuing a Master’s in Strategic Public Relations from George Washington University.

PPRA: What projects are you working on right now?

MF: Currently, the Philadelphia Foundation is preparing to host On the Table Philly on October 17. It is a forum designed to elevate civic conversation, foster new relationships and create a unifying experience. Anyone can host and it’s a prime opportunity to give a voice to issues that matter to you. You can register on our website.

PPRA: What is the favorite part of your job?
MF: Everyday I walk into my office and I see this breathtaking view of the city and beyond and I say to myself “I am so grateful to be here. I get to serve all of you.” The work that we do at the Philadelphia Foundation touches every inch and aspect of greater Philadelphia and the absolute favorite part of my job is knowing that what I do today, is the change I get to see out my window tomorrow.

PPRA: What was your latest and greatest accomplishment at your job?

MF: I started this new role with the Philadelphia Foundation in September. Personally, it was an accomplishment to get here. It is an honor to serve greater Philadelphia in this capacity. And I am grateful that the leadership of the Philadelphia Foundation saw the potential in me to elevate their mission to a new level.

PPRA: What one piece of advice would you give to your fellow PR pros?

MF: Network. Network and Network. That’s three, but I think you can tell how important I think it is! There is no right or wrong way to do it as long as you are committed to making and maintaining a circle of professional influence. It will pay off tenfold — I promise!

PPRA: What book or movie could you read or watch again and again?

MF: Unbroken by Laura Hillenbrand. I don’t know that I could read it over and over because it’s insanely long! However, its an amazing TRUE story about the power of forgiveness, perseverance and the resiliency of the human spirit. The story inspires me again and again.

PPRA: What’s your favorite spot in Philly?

MF: I’m a Jersey Girl! And proud of it. But if I had to pick a favorite spot or neighborhood I would have to say South Philly. I have wonderful childhood memories of eating Pop’s Water Ice on my Aunt’s front stoop as we watched the fireworks show from the Vet.

PPRA: If you weren’t in PR, what profession do you see yourself in and why?

MF: I had always thought it would be fascinating to be a presidential speechwriter. There is just something about the way in which the (written) and spoken word can captivate people that is awe-inspiring to me.

PPRA: Favorite Philly Food?

MF: Soft Pretzel w/Spicy Mustard. Hands down the best. snack. ever! Also pairs well with Italian Ice!

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