Debbie Albert is the President and Chief Outcomes Officer of Albert Communications. She has been a member of PPRA “forever.” Thanks, Debbie!
Debbie Albert brings decades of journalism and corporate communications experience to Albert Communications, a strategic communications and marketing firm working with companies to connect and engage with their audiences by developing strong, focused, and innovative actions aligned with their business strategies. Her career has taken her from CNN in DC to 6ABC and CBS3 in Philly, then to the corporate halls of Aramark, and now to her firm. Born without patience, she likes to say she gets sh&t done – fast and well. As you might guess, she’s a whiz at crisis comms.
PPRA: Who are your clients and what projects are you working on right now?
DA: Most of our clients are B2B, although we work with local universities and other organizations as well. This year, we’re heavily into internal communications for a global law firm, marketing communications for a software developer, crisis communications for companies we can’t mention, and we serve as the de facto communications department for companies who know they need one, but don’t have one in-house.
PPRA: What is your favorite part of your job?
DA: I love working on my own, building on the great relationships I made while in the news business and in corporate communications. I put together the team each client needs, and that also keeps me very connected with the best of the best in every aspect of communications and marketing.
PPRA: What was your latest and greatest accomplishment at your job?
DA: Although I’d love to share, I simply can’t. Sometimes keeping a client OUT of the news is much more important than getting then into/onto the news!
PPRA: What one piece of advice would you give to your fellow PR pros?
DA: Never burn a bridge! It’s a motto that’s worked personally and professionally.
PPRA: What book or movie could you read or watch again and again?
DA: Movie: “Breakfast at Tiffany’s” and ALL of the Godfather movies.
PPRA: What’s your favorite spot in Philly?
DA: Hiking in the Wissahickon with my perfect standard poodle!
PPRA: If you weren’t in PR, what profession do you see yourself in and why?
DA: Rabbi. It’s just who I am. (Who wants to come over for Shabbas dinner?)
PPRA: Favorite Philly Food?
DA: Anything Michael Solomonov makes!