Stephanie Byrwa is the marketing and communications manager at Shriners Hospitals for Children—Philadelphia. She has spent more than 12 years with this amazing specialized pediatric orthopaedic hospital. Her days are spent managing and implementing internal and external communications along with community relations and event planning. She has been a PPRA member for 12 years.
PPRA: Who are your clients and/or what projects are you working on right now?
SB: We’re working on updating our website and growing our patient ambassador program. Plus planning for 2020!
PPRA: What is your favorite part of your job?
SB: That every day is different. On any given day, I may be working on a new brochure, writing copy, or planning an event for patients and families. I enjoy working with doctors, families, and everyone in between. Being able to do a little bit of everything keeps me excited to go to work every day.
PPRA: What was your latest and greatest accomplishment at your job?
SB: The latest project that I’m proud of was the work we did for the patient ambassadors who represented and attended the Shriners Hospitals for Children Open, a PGA Tour/Fedex Cup event in Las Vegas. Lots of prep work for the event and then the actual event. The days were long on the golf course, but worth it for the media and social coverage we received. Plus getting to know a great group of kids and their parents is always rewarding. It was an experience that they will not forget and neither will I.
PPRA: What one piece of advice would you give to your fellow PR pros?
SB: Always return phone calls. Even if you aren’t interested. Be kind and respond.
PPRA: What book or movie could you read or watch again and again?
SB: I love any book by local author, Jennifer Weiner.
PPRA: What’s your favorite spot in Philly?
SB: Since we’re in season for the Flyers I would have to say the Wells Fargo Center!
PPRA: If you weren’t in PR, what profession do you see yourself in and why?
SB: I have no idea.
PPRA: Favorite Philly Food?
SB: Federal Donuts