Carolyn Belardo is the Public Relations Director for the Academy of Natural Sciences of Drexel University. She has been a member of PPRA for about 20 years.
“I studied journalism & mass communications (quaint label in 2020) and history in college. An internship at The Trentonian led to my first job as a beat reporter. Next was United Press International in the Trenton bureau, then in Philadelphia where I served as the bureau chief and later Pennsylvania state editor. The birth of my second kid forced a change of pace, and I joined the Academy of Natural Sciences as the publications editor and, numerous communications job titles later, segued into public relations.”
PPRA: Who are your clients and/or what projects are you working on right now?
CB: Preparing for two new exhibition openings in early 2020, celebrating the specimen collections with frequent blog posts, and gearing up for a new environmental focus and programming in the months ahead.
PPRA: What is your favorite part of your job?
CB: Working with the media to help them tell their stories about the Academy’s science research, environmental stewardship and educational programming.
PPRA: What was your latest and greatest accomplishment at your job?
CB: Latest greatest accomplishment-I get excited every time our scientists and exhibits staff are interviewed in the major local media. Particularly rewarding was The Philadelphia Inquirer coverage when two of the historic dioramas were unveiled after their first major total renovation.
PPRA: What one piece of advice would you give to your fellow PR pros?
CB: Be flexible with inevitable change and keep learning.
PPRA: What book or movie could you read or watch again and again?
CB: I don’t watch or read anything again and again because there are too many new experiences to be had. Best movie: Lawrence of Arabia.
PPRA: What’s your favorite spot in Philly?
CB: Reading Terminal Market
PPRA: If you weren’t in PR, what profession do you see yourself in and why?
CB: Baking muffins because I like to bake or journalism because I like to write and it is ALWAYS important to get the facts out.
PPRA: Favorite Philly Food?
CB: Amish pretzel and spinach pie at Reading Terminal Market