Caitlan McCafferty is the Public Relations Account Director at Furia Rubel. She has been a member of PPRA for two years.
“As public relations account director for Furia Rubel, I support integrated communications strategy and implementation for all clients including traditional public relations, media relations, crisis communications, marketing, and social media. I spend the majority of my time writing, pitching, and coordinating with the media throughout the United States.”
PPRA: What is your favorite part of your job?
CM: Working with the media on exciting stories.
PPRA: What one piece of advice would you give to your fellow PR pros?
CM: Research, research, research. Preparation is key to this job and the right research will help you avoid being caught off-guard during a media pitch or client meeting.
PPRA: What book or movie could you read or watch again and again?
CM: Catch and Kill by Ronan Farrow
PPRA: What’s your favorite spot in Philly?
CM: The Barnes
PPRA: If you weren’t in PR, what profession do you see yourself in and why?
CM: Teacher. I was a history major in college and would love to teach how the press has been important in the history of our country and why it is equally important now.
PPRA: Favorite Philly Food?