Barbara Link is a Communications Strategist and Content Creator at the business she founded, Link Ink. She has been a member of PPRA “on and off – mostly on – since I began my career. I’m here to stay now!”
Barbara Link is an award-winning communications consultant with more than 30 years of experience in internal and external communications. Her areas of expertise include strategic planning, brand positioning, copywriting and collateral development. In 1997, Barbara established her own firm, Link Ink, with the goal of providing exceptional communications services to a broad range clients, from local nonprofit organizations to global pharmaceutical companies.
Prior to forming Link Ink, Barbara served as Director of Corporate Communications at Rosenbluth International, and previously, as Public Relations Manager at Electronic Payment Services. Earlier in her career, she was an Account Group Supervisor at Golin/Harris Communications and an Account Executive at Elkman Advertising & Public Relations, spending a combined nine years on the McDonald’s Restaurants business.
Barbara earned her BA degree in Art from Penn State University. She volunteers with several nonprofit organizations including Philadelphia Futures, where she helps first-generation-to-college students develop their college application essays.
PPRA: Who are your clients and/or what are you working on right now?
BL: Under the Link Ink umbrella, I’m currently working with Main Line Health, CHADD (Children and Adults with Attention-Deficit/Hyperactivity Disorder), and Lauren Hart. I also subcontract with Albert Communications, where my clients include LabCorp, Covance, Morgan Lewis and Holy Family University.
PPRA: What is your favorite part of your job?
BL: I love that every day is different. I have the great fortune of working with brilliant colleagues and collaborative clients who make it all so interesting and fun. There’s nothing I enjoy more than a project that challenges me to fit together all the pieces of a giant puzzle to help my client achieve success.
PPRA: What was your latest & greatest accomplishment at your job?
BL: It’s absolutely fascinating to work with a major laboratory and drug development company in the midst of the coronavirus pandemic. Over recent weeks, I’ve had the opportunity to interview numerous experts from around the world, and penned as many feature stories about COVID-19 testing, treatment and vaccine development. I’m helping to communicate information that really matters.
PPRA: What one piece of advice would you give to your fellow PR pros?
BL: If possible, work for a company, organization or client whose mission you feel deeply passionate about. If that isn’t possible, volunteer with one. There is nothing more engaging and energizing than feeling like you’re making a meaningful impact. It spills over into everything you do.
PPRA: What book or movie could you read or watch again and again?
BL: I could read The Kite Runner a thousand times. Khaled Hosseini is a magnificent writer.
PPRA: What’s your favorite spot in Philly?
BL: I think Boathouse Row is magical.
PPRA: If you weren’t in PR, what profession do you see yourself in and why?
BL: For quite some time, I dreamed of becoming an architect or a music industry executive (look out, Clive Davis!). But since I’ve been serving as a Writing Coach at Philadelphia Futures, I realize that teaching would be the perfect fit. I love connecting with students and helping them find their voices.
PPRA: Favorite Philly Food?
BL: It has to be a cheesesteak wit!