Natalie Lewis is the Communications Manager for The Philadelphia Orchestra. She has been a member of PPRA for one year.
The greatest campaign of my life was my career pivot. After seven years as a professional French horn player with the Hong Kong Philharmonic, I moved back to the United States to see what else life had in store. Leaning into my musical background, I began my second career as a publicity assistant for a record label and distributor in Nashville, TN. After six months in press, I transitioned into the digital space managing the label’s in-house classical playlist brand, working closely with Spotify, Apple Music, Pandora, and other streaming platforms, brand management, and all aspects of digital marketing. When The Philadelphia Orchestra had an opening for a communications manager, I was able to leverage my in-depth knowledge of classical music with my newly minted press and marketing skills.
PPRA: Who are your clients and/or what are you working on right now?
NL: As communications manager for The Philadelphia Orchestra, I am responsible for implementing communications strategies internally and externally as well managing the Orchestra’s social media profiles and presence. We are currently working on finding new ways to reach our patrons as the world continues to cope with the COVID-19 pandemic, and taking this time as an opportunity to reach a broader, global audience as we expand our Virtual Philadelphia Orchestra offerings. Social media has become more important than ever before as we continue to inform our patrons and communicate new offerings in the digital space.
PPRA: What is your favorite part of your job?
NL: Creative strategy and implementation. And I’d be lying if I didn’t say the music!
PPRA: What was your latest & greatest accomplishment at your job?
NL: I ran a Mean Girls campaign for the Orchestra’s Free College Concert, which was on October 3rd. So fetch, right?
PPRA: What one piece of advice would you give to your fellow PR pros?
NL: Don’t be afraid to try something new! There’s no such thing as a failed campaign. You either win or you learn.
PPRA: What book or movie could you read or watch again and again?
NL: Waiting for Guffman is my favorite movie of all time. It never gets old and I discover some new subtlety or nuance every time. I mostly read nonfiction, and for those I would have to recommend Carol Dweck’s Mindset and Dale Carnegie’s How to Win Friends and Influence People. You can always find me thumbing through a Lonely Planet, dreaming about my next big trip!
PPRA: What’s your favorite spot in Philly?
NL: Spruce Street Harbor Park, Race Street Pier, and along the Delaware Riverfront.
PPRA: If you weren’t in PR, what profession do you see yourself in and why?
NL: I spend a lot of time researching and implementing all things related to health, wellness, fitness, and nutrition, so I would have to say that I would probably be a functional medicine practitioner, health coach, or physical therapist. I strongly believe that food can be used as medicine, and on that note, I would love to lobby against the big food companies to overhaul our healthcare system and approach to nutrition!
PPRA: Favorite Philly Food?
NL: La Colombe’s Black & Oat, or a classic hot fudge sundae from Franklin Fountain. Their hot fudge is the BEST.