Brianna M. Taylor is the Director of Public Relations for Garfield Group. She has been a member of PPRA since 2013.
Brianna M. Taylor leads the public relations practice at Garfield Group, an integrated marketing and communications agency in Old City. Prior to Garfield Group, she spent five years at Devine + Partners.
Brianna has significant experience developing and executing public relations campaigns on behalf of clients, but her real passion is in understanding clients’ businesses and goals, and developing effective strategies to help them achieve those objectives.
During her career, Brianna has worked on campaigns for financial service firms, emerging technology companies, and some of Philadelphia’s most well-known cultural sites. Brianna received an M.B.A. in strategic management from Villanova University and a B.A. in political science from Haverford College.
PPRA: Who are your clients and/or what are you working on right now?
BT: Most of our clients are B2B brands with a focus in technology.
PPRA: What is your favorite part of your job?
BT: Working with clients across industries and providing insights and strategies that move them closer to their goals. From finding a compelling media hook to developing a spark of an idea into a strategy – it’s a beautiful process!
PPRA: What one piece of advice would you give to your fellow PR pros?
BT: Pick up the phone! Relationships aren’t built over email.
PPRA: What book or movie could you read or watch again and again?
BT: Heartbreaking Work of Staggering Genius by Dave Eggers and James Baldwin’s The Fire Next Time
PPRA: What’s your favorite spot in Philly?
BT: Fairmount Park – There is so much green space to explore.
PPRA: Favorite Philly Food?
BT: Ramen from Neighborhood Ramen. It’s the perfect combination – great food, low-key, good people.