Camille Mola is the PR and Communications Manager for the Academy of Vocal Arts. She has been a member of PPRA for over a year.
Philadelphia native Camille Mola is the PR and Communications Manager of the Academy of Vocal Arts, the world’s only tuition-free institution dedicated exclusively to the study of opera. In addition to this, she is the founder of Positive Publicity Blog, a Philadelphia-based lifestyle blog which covers dining, music, entertainment and more. Her blog has been named a Top 25 Philadelphia Blog by Feedspot for three consecutive years. Positive Publicity has also allowed Camille to take on freelance clients and to enhance her photography side business. She has appeared on podcasts and spoken on panels, and is a member of the Philadelphia Cultural Alliance’s Emerging Leaders Circle. She is a proud 2014 graduate of Penn State Bellisario School of Communications. Camille has been a member of PPRA for over a year.
PPRA: Who are your clients and what projects are you working on right now?
CM: As an opera school which is still operating safely during the pandemic, we have completely adapted to virtual performances and learning. My role has now shifted into marketing and promoting our online performances, as well as interacting with the audio/video team. We have three more virtual performances this season, and I’ll be focused on those, as well as continuing to tell our story in new ways! On a personal note, I’ve been taking on more freelance photography clients.
PPRA: What is the favorite part of your job?
CM: Securing any type of press, social media postings, or other content that is beneficial to our Resident Artists. AVA is currently comprised of 24 young Resident Artists from around the world, who have worked incredibly hard to get to AVA. We want them to flourish in their operatic careers, and being a part of their journey is so rewarding.
PPRA: What was your latest & greatest accomplishment at your job?
CM: My greatest accomplishment at my job was probably an Inquirer story breaking the news about our 85th Anniversary Gala Concert, which was to be held at The Met Philly. It would have been the first time in over 80 years that opera would be performed on that stage. As you might have guessed, it was cancelled due to COVID. But it will happen in the future!
PPRA: What one piece of advice would you give to your fellow PR pros?
CM: Attend that networking event, panel, whatever it may be – even if you’re going alone. You never know who you might meet and what relationships you’ll form.
PPRA: What book or movie could you read or watch again and again?
CM: Drop Dead Gorgeous is my all-time favorite film. I still remember seeing it on E! when I was younger, and it’s the one movie I’ll always return to (and quote word for word).
PPRA: What’s your favorite spot in Philly?
CM: Ritual Shoppe on Walnut is my favorite shop. I also love Washington Square Park, and sitting outside there with an iced coffee from Talulah’s Daily.
PPRA: If you weren’t in PR, what profession do you see yourself in and why?
CM: I would still be working in the arts in some capacity! Perhaps on stage? I LOVE the arts and culture scene in our city, and know I would still find myself working in this world in some way.
PPRA: Favorite Philly Food?
CM: The Coconut Curry Noodles from Cheu