10 Tips for Pitching the Morning News

During PPRA’s Annual Meeting, Erika Von Tiehl, co-anchor of Eyewitness News This Morning on Philly’s CBS3, shared “10 Tips for Pitching the Morning News.”

Screen Shot 2014-06-18 at 9.49.01 PM

Photo via @daniellecohn on Twitter

1. Your visibility is based on your flexibility, i.e. when you are available.   Same goes for your client.   Respond to phone calls as quickly as possible!

2. Social Media:  Ask for the Twitter handles & preferred hashtags.  We’ll remember if you sent tweets before, during and after segment.

3. Make your pitch visual.  A local company carved a big CBS3 logo in an ice block & delivered it for us to promote Frozen release.  Great bump shots with it, used it all morning (i.e. it got much more air time than just holding up a DVD).

4. Know your audience in mornings.  Kids eating cereal, Moms & Dads racing around getting ready, people at the gym working out.   Everyone is distracted, up your game to make your segment pop.

5. Experts: Pay attention to the day’s news &  always think how to take the story to the next level with an expert.  DOW drop 400 points?  Pitch your financial expert for the next morning to talk about what it means for viewer’s 401k.

6. We can’t make it a commercial.  We need a legitimate reason to do a story on your client.  How does it make the viewer’s life easier/better?

7. We love props, especially if it’s something the other anchor/meteorologist/traffic reporter can use, too.  Even if they’re not in the segment, they may take a pic & post to Twitter, then you can RT.   Example: Hair salon a client?  Pitch doing a segment for “Mo-vember” and bring stick on mustaches.

8. Persistence is the name of the game.  Your e-mail is one of 3 dozen we get each morning.   Get blown off?  Not personal.  Follow up.  The word ‘visual’ always grabs our attention.

9. Pitching for morning news?  E-mail it during morning hours (i.e. before Noon).   We’re less likely to pay attention to the pitch sent yesterday at 4pm.

10. Try reaching out on Twitter, instead of e-mail.   Especially when we’re at work i.e. 3am-Noon.   If you won’t be up, set tweets up to get sent at that time.   I’ll get maybe 1 tweet a week on a story…I always reply to them.

Has your experience with morning news shows taught you any other helpful pitching tips? Feel free to share them in the comments section below. 


PPRA Annual Meeting Recap


On Monday, June 16, the 2014 PPRA Annual Meeting  was held in the Liberty View Ballroom at the Independence Visitors Center.

After remarks from CBS3’s Erika von Tiehl, PPRA members had the chance to say thank you to our outgoing president, Bonnie Grant, and induct our incoming president, Lisette Bralow. Another order of business was to vote in PPRA’s new Board of Governors.

We also honored our Fast Track and Dr. Jean Brodey award winners. Brittany Tatum, who recently graduated from Stockton College in New Jersey, received the Brodey Award. Jessica Lawlor, communications manager at Visit Bucks County, took home the President’s Fast Track Award.


Thank you to the Independence Visitors Center and Brûlée Catering for hosting the event and providing the  tasty food. For more images from the 2014 PPRA Annual meeting, you can check out our new Facebook album.

Be sure to keep an eye out for more information on what PPRA has in store for the upcoming year!

PPRA Annual Meeting

The 2014 PPRA Annual Meeting will feature Erika von Tiehl, co-anchor of Eyewitness News This Morning on Philly’s CBS3, giving all of us “10 Tips for Pitching the Morning News.” We will also honor our Fast Track and Dr. Jean Brodey award winners, say thank you to our outgoing president, Bonnie Grant, and induct our incoming president, Lisette Bralow, and PPRA’s Board of Governors. You don’t want to miss out, so be sure to register early!

Event Details

Date: Monday, June 16, 2014

Time: 5:30 PM – 6:15 PM Registration/Networking Cocktail Reception
6:15 PM – 7:30 PM Program

Location: Liberty View Ballroom at the Independence Visitors Center
6th & Market Streets
Philadelphia, PA 19106