Discount at Philly Bash for PPRA Members

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Hundreds of locals will walk the red carpet, chat with Philly Happening TV, and party the night away in honor of the amazing Philadelphia community.

Since the beginning of the year, thousands of local people, places, events, and businesses have been nominated across 11 comprehensive Happening List categories ranging from “Food & Drink” to “Home Improvement” to “Everything Philly.” And Happening list excitement will reach a fever pitch on Monday, June 8, 2015 at the debut Philly Happening List Red Carpet Bash!

Good news! If you are a PPRA member you can receive a discount for this event. Click here to read more about the details of this event and to purchase your tickets. Enter “PPRA” in the promotional code box to receive your discount today!

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A New Chapter for The Berenstain Bears

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Mike Berenstain, heir to the Berenstain Bears iconic children’s book series, discussed the creation and marketing of his upcoming book “The Berenstain Bears Hospital Friends.”  It will be hitting bookselfs on April 21, 2015 and PPRA members got to be a part of his first public appearance discussing the book.

This is the very first book that will be dedicated to Stan & Jan Berenstain Healthy Kids Foundation! Though the bears have been around since 1962, selling 260 million copies in 23 languages, this book is special. Mike dedicated royalties to The Foundation he founded to honor his parents’ legacy.

Children’s book publishers often avoid sensitive subjects like hospitals. However, with the help of his wife Dr. Laura Diaz, a Children’s Hospital of Philadelphia physician, and CHOP’s participation, Mike toured the hospital, interviewed staff and used on-site sketches to create the book’s illustrations and storyline.

Bank and Bourbon Event Recap

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PPRA recently hosted a social program at Bank & Bourbon with interesting facts about bourbon. Bank & Bourbon is located in the lobby of the Lowes Hotel and it is a great spot to get a taste of the popular American spirit. While sipping on three types of bourbon, we also savored three local cheeses and an assortment of charcuterie, bourbon, whiskey, rye, wine and beer to educate others and to create some of the best cocktails in the city!

According to a February 6, 2014 Fortune Magazine article, “A decade ago, the   American whiskey industry was flat on its back, having suffered decades of weak sales and underinvestment. Today, though, bourbon – the corn-based, barrel-aged spirit that accounts for the vast majority of the whiskey made in America – is everywhere, from Mad Men to the wet bars of C-level office suites, feeding a global ecosystem of tourism, whiskey bars, cocktail competitions, and craft distilleries.”

Interested in joining an event similar to this one? Stay in the know and check out our event calendar here.

Honoring WMMR’s Preston and Steve Show with the PPRA Gold Medal Award

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The Preston and Steve Show crew holding up their PPRA Gold Medal Award and posing for a picture with Philadelphia Flyers captain, Claude Giroux.

On Wednesday November 12 in the Sheraton Philadelphia Society Hill Hotel, PPRA honored WMMR’s Preston and Steve Show with the PPRA Gold Medal Award. Aside from their hilarious jokes and their witty deliverance of talk radio the crew of the Preston and Steve show has demonstrated a positive and influential impact throughout the Philadelphia region since they first appeared on air.

One of their most notable events includes their annual participation with the region’s largest hunger relief organization, Philabundance. In 1988, Preston and Steve recognized the need to emphasize the issue of hunger relief, which affects almost a million people in the Delaware Valley every day. Their goal was to collect at least one ton of food for the hungry. They exceeded that goal. In 2013, approximately 386 tons of food was donated to their Camp Out for Hunger cause from devoted listeners and businesses.

Preston, Steve, Kathy, Casey, Nick and Marisa not only strongly advocate for hunger relief, they also highlight a growing issue within the region which is the lack of blood donations. Every year they hold their annual blood drive reminding listeners that you can save up to three lives by carrying out the small gesture of donating your blood.

Attendees were asked to bring perishable goods to the event to support Preston and Steve's Camp Out for Hunger cause.

Attendees were asked to bring nonperishable goods to the event to support Preston and Steve’s Camp Out for Hunger cause, which begins on Monday, December 1st, 2014.

Well known “media people” showed up to honor the Gold Medal Award recipients and some such as Marc Summers, from “Double Dare,” “Family Double Dare,” and “What Would You Do?” as well as the captain of the Philadelphia Flyers, Claude Giroux, celebrity chef and author, Robert Irvine, WMMR’s very own legendary DJ, Pierre Robert and Preston and Steve’s Program Director, Bill Weston spoke about the group’s energetic attitudes and the ups and downs of working with the sarcastic group.

Congrats Preston and Steve on your well deserved award! We look forward to tuning in as we continue to be astonished by all your hard work and dedication to the Philadelphia community.

Photo Credit: Anthony Sinagoga

The Philly POPS “Christmas in July” Spectacular, A Case Study

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General Ronald Coleman and Frank Giordano leading procession.

Most people have heard of “Christmas in July”. It’s become a fun opportunity for people to throw a themed party in the summer (and a popular gimmick for retailers!). Well this past summer, July 2014, The Philly POPS threw a press conference in the form of a spectacular party.

As the PR Consultants for The Philly POPS, we were tasked with announcing an exciting new program created by the President of The Philly POPS, Frank Giordano. We are going to honor the local military and first responders on December 5, 2014 as we launch The Philly POPS nine-concert Christmas Spectacular series with the I’ll Be Home for Christmas Spectacular – A Salute to the Military and First Responders concert. 2,000 free tickets will be given to local military personnel through Liberty USO and to Philadelphia police officers and firefighters.

In order to announce this concert, Frank challenged us to create a press conference as spectacularly as possible. We gladly accepted the challenge by creating the Christmas in July Parade that began at the Union League and ended at the Kimmel Center where the press conference would take place. We worked closely with the Philadelphia Police and Fire Departments. The Police shut down the south side of Broad Street and offered us an official Highway Patrol Motorcade to lead the parade while the Fire Department brought two fire engines (a 30’ and 55’ ladder engine) to be in the parade. Liberty USO recruited two military personnel to hold a large banner at the front of the parade. Riding in the fire engines were Frank Giordano, Lieutenant General (retired) Ronald S. Coleman of the United States Marine Corps and, of course, Santa and Mrs. Claus!

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Frank Giordano, Santa, Mrs. Claus and Philadelphia Police.

When they arrived at the Kimmel Center to a crowd of excited Philadelphians, there were four military vehicles (secured by Liberty USO) parked on the median on Broad Street, mounted police “parked” on the sidewalk, the Philly POPS Festival Brass Quintet playing holiday music, and a red carpet leading into the Kimmel Center flanked by military personnel all in uniform. But that doesn’t include the incredible group of people who came out to support this event. In addition to those riding the fire engines and walking in the parade, the following people joined us:

  • Carolyn Newhouse, Dept. of Community and Economic Development’s Deputy Secretary for Innovation and Investment; oversees the State Office of Travel, Tourism And Film
  • MAJ Jerry Smith of the PA National Guard
  • Rear Admiral (retired) Thomas C. Lynch, who is the current President of the Union League and chairman of the December Salute to the Military and First Responders
  • Commissioner Charles Ramsey and members of the Philadelphia Police Department
  • Outgoing Fire Commissioner Lloyd Ayers and Incoming Commissioner Derrick Sawyer and members of the Philadelphia Fire Department

It was truly a spectacular sight. Not to mention the ceremony the Highway Patrol motorcade parking information and dismounting their motorcycles on the sidewalk out front of the Kimmel Center. We then paraded everyone inside the Kimmel Center, led by the Bravo Brass playing a Christmas song, where they were met with another great visual. There were Christmas Trees with patriotic décor on both sides of the stage, a historic 1964 Harley Davidson police motorcycle on display, over 20 members of the Police and Fire Department lining both sides of the stage, Christmas themed refreshments and all attendees received a gift from The Philly POPS that included a Christmas ornament.

The press conference itself was a party. In addition to our special guests seated on the stage, members of the Philly POPS Festivus Chorus joined us and sang three holiday songs throughout the short conference. It was a great success. The press conference ran on CBS, NBC, 6abc, WPHL, KYW Newsradio, CBSphilly.com and it was the Philadelphia Inquirer Photo of the Day on July 11, 2014.

Of course, we would be remiss if we didn’t remind everyone that the I’ll Be Home For Christmas Spectacular concert is the launch of The Philly POPS Christmas Spectacular concert series taking place from December 6th through 20th with the celebrated guest conductor David Charles Abell and guest singer Hugh Panaro, a recent Phantom in Broadway’s Phantom of the Opera. Tickets can be purchased at www.phillypops.com or by calling 215.893.1999.

This post was written by Hope Horwitz. Hope is an Account Executive at Sharla Feldscher Public Relations.