Philly Celebrates National Travel And Tourism Week

Last week, members of Philadelphia’s hospitality industry joined together to celebrate National Travel and Tourism Week 2014 and kick-off the city’s big summer season. On Tuesday, May 6, hundreds of hospitality workers — including everyone from the presidents of the PHLCVB and Visit Philadelphia to Rocky impersonators — gathered on Broad Street to mark the occasion.

Each year, Philadelphia’s travel and tourism industry generates $10 billion in economic impact to the city, and employs 90,000 people in the region, according to Visit Philadelphia. Known for its historic sites, rich dining scene, and plethora of cultural institutions, the City of Brotherly Love is always a hot spot for visitors. The summer tends to be a particularly busy period for the city’s tourism industry, especially with the numerous festivals and other unique events that happen in Philadelphia during those months. 

Did you or your clients do anything special to celebrate National Travel and Tourism Week? Have anything planned to take advantage of the busy summer season?

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Philadelphia: The City of Brotherly Bandwidth

It’s Philly Tech Week, and PPRA is hosting the perfect event to help PR pros celebrate! Join the Philadelphia Public Relations Association on Thursday, April 10 for “City of Brotherly Bandwidth” – a look at the region’s tech sector and its public relations opportunities.

Philadelphia’s tech economy is growing, with players ranging from emerging start-ups to robust firms.  Our city is even home to Comcast, one of Philadelphia’s first start-ups that is now a global media and technology company. The growth of the tech industry here presents big opportunities for synergy and collaboration between Philadelphia’s public relations and technology communities.

Panelists Include:

• Sam Schwartz: Chief Business Development Officer – Comcast
• Darren Hill: Co-Founder & CEO – WebLinc
• Alex Hillman: Founder – Indy Hall
• Elliot Menschik: Managing Director – DreamIt Health; Founder – Venturef0rth
• Rick Nucci: Serial Tech Entrepreneur; President – Philly Startup Leaders

This is your chance to learn more about Philly’s tech scene and  how you can get involved in telling this community’s stories to a broader audience. Don’t miss out – Register Now!

 

Member Spotlight: Khaila Edward

The following is part of our Member Spotlight series. Twice a month, the PPRA blog will feature a profile on one of our members. Today’s post highlights PPRA’s Community Service Chair Khaila Edward.

Khaila_headshotrSo, how long have you been a member of PPRA?

After attending a number of events as a non-member, I finally joined PPRA in 2012.

How did you get into PR?

My undergraduate degree is in Advertising and Graphic Design with a sprinkling of PR electives but after a PR internship at cause communications firm GMMB in Washington D.C. exposed me to how public relations can truly shape perceptions, I realized that my strengths as a writer were better suited to the PR industry. After college, I worked briefly in PR at LevLane, in marketing for a global refrigeration distributor and while getting my Masters in Communication at Villanova, found my way back to PR at the PHLCVB.

Tell us a little bit about your current position.

I’m currently the Communications Manager at the Philadelphia Convention & Visitors Bureau (PHLCVB), where I work to raise Philadelphia’s profile as a national and international meeting, convention and sporting event destination through media relations and social media.

What is your favorite aspect of your current job?

I love that every day is different. One day I could be writing a press release about a convention of orthodontists coming to Philadelphia and the next I’m promoting the National Curling Championships. There is always something new to experience and to learn at my job, which keeps me on my toes and challenges me professionally.

Are there any PR trends that you’re really into right now? 

I am very interested in PR measurement at the moment. Tying PR efforts to impact on business has always been challenging and with the development of the Barcelona Principles for PR practitioners I love that there is now more conversation about global industry standards, legitimacy and how our jobs really impact business outcomes. I would love to see more academia injected into PR.

What social media platform do you use the most in your personal life? What about for business purposes?

In my personal life I tweet a lot and am also active on Instagram, Pinterest and Facebook. I don’t use Facebook for business at all but will sometimes use Twitter to reach out to media. I also manage the PHLCVB’s @meetPHL Twitter account.

If you could give one piece of advice to current PR students about getting into the industry, what would it be?

My advice would definitely be to hone your writing. Fall in love with grammar, read as much as possible and expand your vocabulary. A well-written cover letter or writing sample catches my attention every time. Also, don’t be afraid to pick up the phone, be tenacious and people will take notice.

What is your favorite thing about Philly?

There are too many favorite things to name but it would probably be Kelly Drive during the summer.

Anything else we should know about you?

I’m originally from Trinidad & Tobago and only moved to the US for college (H-UUUUU!).

Member Spotlight: Bonnie Grant

The following is part of our Member Spotlight series. Twice a month, the PPRA blog will feature a profile on one of our members. Today’s post highlights PPRA’s President, Bonnie Grant.

So, how long have you been a member of PPRA?

Since the early 1990s.

How did you get into PR?

My first position was at a small college as graphic designer and photographer for internal publications.  As I pursued journalism in graduate school, I took on more responsibility in publication writing and production. I then began to work with media and moved on to special events to promote the City of Philadelphia a Deputy City Representative.  I served as spokesperson for academic institutions, the City of Philadelphia, and the Philadelphia Eagles.

Tell us a little bit about your current position.

As Executive Director of the Greater Philadelphia Life Sciences Congress, a division of the Philadelphia Convention & Visitors Bureau, I promote our city and our region as a vibrant life sciences destination to attract conventions in the medical, health care, nursing, pharmaceutical and biotechnology industries.

What is your favorite aspect of your current job?

Learning about the advances in medicine. It is like being a beat reporter.

Are there any PR trends that you’re really into right now? 

Social media and audience development that leads to sold business opportunities.

What social media platform do you use the most in your personal life? What about for business purposes?

Facebook and Twitter – for both personal and professional uses.

If you could give one piece of advice to current PR students about getting into the industry, what would it be?

Do not turn down an opportunity because you think it might be too basic. It can lead to bigger things.

What is your favorite thing about Philly?

We have amazing cultural institutions – museums and collections that rival the best in the world.

Anything else we should know about you?

I am a playwright and stage actor, I have performed some amazing roles in local theaters.