Tag Archives: PRSA

PPRA Members Win Big at PRSA Philly Pepperpot Awards

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On December 2, PRSA Philly held its 46th annual PRSA Philly Pepperpot Awards, recognizing the best public relations campaigns and tactics in the region. PPRA’s membership had quite a successful night, taking home awards in two-thirds of the 38 categories. Congratulations to all our partners on your honors!

Anne Klein Communications Group – 2 Pepperpots and 2 ladles
Feature Stories (Pepperpot), Crisis Communications and Issues Management (Pepperpot), Public Service (Ladle), Research (Ladle)

Brownstein Group – 7 Pepperpots and 2 Ladles
Reputation/Brand Management Program (Pepperpot), Community Relations (Pepperpot), Social Media (Pepperpot), Social Media Platform (Pepperpot), Research (Pepperpot), Advertorials (Pepperpot), Media Relations: For Profit (Pepperpot and Ladle), Marketing B2B (Ladle)

Devine and Partners – 1 Pepperpot
Special Events – Seven Days or More and Budget Over $15K (Pepperpot)

Drexel University – 3 Pepperpots
Media Relations: Not for Profit (Pepperpot), Annual Report (Pepperpot), Website (Pepperpot)

Furia Rubel Communications – 2 Ladles
Community Relations (Ladle), Website (Ladle)

Hornercom – 4 Pepperpots and 3 Ladles
Marketing Communications – Established Services (Pepperpot), Special Events & Observances – Seven Days or Fewer and Budget Over $15K (Pepperpot), Press Conference (Pepperpot), Brochures (Pepperpot), Reputation/Brand Management Program (Ladle), Integrated Communications (Ladle), Media Relations (Ladle)

Simon PR – 3 Pepperpots and 2 Ladles
Pro Bono Services (Pepperpot), Marketing Communications – New Products and Services (Pepperpot), Marketing B2B (Pepperpot), Special Events & Observances – Seven Days or Fewer and Budget Under $15K (Ladle), Editorial/Op-ed (Ladle)

Missed the PRSA International Conference in Philly? Get Caught Up

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In October, the city of Philadelphia was lucky enough to welcome thousands of public relations professionals and students when the PRSA International Conference and PRSSA National Conference came to town.

In case you missed out, several attendees have written fantastic blog posts and recaps to get you up to speed on the conference’s highlights.

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2013 PRSA International Conference Roundup: The team behind the Cision Blog curated this fantastic post featuring tweets from both speakers and attendees at the conference.

Five Hot PR and Social Media Trends for 2014: After attending the PRSA International Conference, along with a tourism/social media conference, I highlighted the top five trends I see emerging for the public relations industry in 2014.

Measurement & Connection: Takeaways from the PRSA International Conference: Sarah Skerik compiles key takeaways from the conference for the PR Newswire blog. One of her key learnings? Measurement is key (now, more than ever) in PR.

Five Things I Learned at the PRSA International Conference: HB Agency Vice President Chuck Tanowitz highlights the top five things he learned at conference. His insights on media relations, content and measurement are spot-on.

Room to Read’s John Wood: “GSD” on a Massive Scale: Inspired by the conference’s final keynote, Jon Gelberg recapped John Wood’s presentation on Room to Read and “getting stuff done” for the Muck Rack blog.

Ten Takeaways From The PRSA International Conference: Sandra Fathi published an awesome Slideshare presentation on the Tech Affect blog filled with quotes and ideas that inspired her throughout the conference.

Did you attend the PRSA International Conference this year? Share your key learnings in the comments below!

Jessica Lawlor is the marketing and communications coordinator for Visit Bucks County, the official tourism promotion agency for Bucks County, PA. In her role at the tourism office, she is responsible for content creation. e-communications, B2B public relations efforts and assisting with social media, advertising and marketing initiatives. She is also the vice president of communications for the Philadelphia Public Relations Association. In her free time, Jessica is a freelance writer and blogs at JessicaLawlor.com about getting gutsy-stepping outside your comfort zone to reach your goals.

What It’s Like To Help Plan PRSSA’s National Conference

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National Conference, where to begin? It all started last summer when Drexel’s PRSSA chapter found out we could submit a bid to host this year’s conference. Because I was originally planning to study abroad this summer, I contributed to the bid but wasn’t planning to be a part of the Conference Committee (how could I help plan a conference from Italy?).

Flash to after our chapter presented the bid in California at last year’s conference and won. There was a gap in the planning committee for Programs Director and I had to take it! My name was submitted with the rest of the planning committee, and we were officially the new hosts of PRSSA’s 2013 National Conference.

Last fall we spent time gathering information on potential speakers, finalizing the conference’s theme (we went with “Foundation for Innovation”), and prepping other materials for our first in-person planning meeting with PRSA headquarters. In February we spent two days at the Loews going over conference details, discussing speakers, thinking about logistics, and outlining our promotion plan.

After our in-person meeting, the following months consisted of more speaker research and outreach, thinking about how our socials would pan out, and lots more. Our committee held bi-weekly meetings as well as frequent conference calls with headquarters. Not only were we figuring out who should speak at the conference, but we also were doing outreach for sponsorships…you can’t host a five-day conference without a budget!

As time ran low with the dwindling summer months, we started to have weekly meetings and biweekly conference calls. Then, the weekly conference calls kicked in. By this point, say mid-September, most of our speakers were confirmed as well as sponsors – minus two or three final confirmations.

October was packed with finalizing volunteer schedules, weekly meetings, more conference calls, coordinating entertainment, picking up swag bag items, and much more!

October 24th hit and I found myself moving into the Loews for a six-night staycation. Aside from coordinating the Friday night social, introducing speakers, and managing the hospitality desk, our committee networked and connected with peers from around the nation. One of the best parts of PRSSA is all of the connections that can be made during national events.

Being Programs Director was a huge responsibility, a lot of work, demanding, and also a lot of fun! Seeing conference attendees learn from professionals, connect with peers, and enjoy Philadelphia made the year-long commitment worth my efforts.

This is a guest post written by Ian Michael Crumm. Ian attends Drexel University and serves as Vice President of Drexel’s PRSSA chapter. When he isn’t busy with school and PRSSA, Ian also runs his own blog, where he posts about all things fashion.