A New Chapter for The Berenstain Bears


Mike Berenstain, heir to the Berenstain Bears iconic children’s book series, discussed the creation and marketing of his upcoming book “The Berenstain Bears Hospital Friends.”  It will be hitting bookselfs on April 21, 2015 and PPRA members got to be a part of his first public appearance discussing the book.

This is the very first book that will be dedicated to Stan & Jan Berenstain Healthy Kids Foundation! Though the bears have been around since 1962, selling 260 million copies in 23 languages, this book is special. Mike dedicated royalties to The Foundation he founded to honor his parents’ legacy.

Children’s book publishers often avoid sensitive subjects like hospitals. However, with the help of his wife Dr. Laura Diaz, a Children’s Hospital of Philadelphia physician, and CHOP’s participation, Mike toured the hospital, interviewed staff and used on-site sketches to create the book’s illustrations and storyline.

The Power of Words: Getting Yours Published

Whether they are your own words or a client’s, getting a book published can be daunting and difficult. During the upcoming program “The Power of Words: Getting Yours Published,” some of the region’s top professionals will discuss the ins and outs of the industry. There is still time to register for the program and hear about the entire publishing process — securing a publisher and agent, writing a proposal and outline, marketing, sales, market research, and more!

Confirmed Panelists Include: Lisette Bralow (Managing Partner, VIN Partners, LLC), Gregg Feistman (Associate Professor, Public Relations, Temple University), Kevin Ferris (Author and Commentary Editor at The Philadelphia Inquirer), Dava Guerin (Communications Consultant, Writer, and Communications Director for the U.S. Association of Former Members of Congress), and Lloyd Remick, Esq. (Entertainment, Sports and Media Attorney, Professor and President of Zane Management, Inc.).

Moderated by Meredith Avakian-Hardaway (Director of Communications and Marketing of the Philadelphia Bar Association).

Date: Wednesday, March 12

Time: 8:30AM (Registration & Breakfast) to 10:00AM

Location: Philadelphia Bar Association (1101 Market Street)