Any good PR pro knows that social media sites have varying audiences and favor different types of content, but it is also important to learn how you can pair your social networks in order to give your brand more exposure.

Mashable recently shared some tips on which social platforms work well together and how you can best use these combinations. The pairings included:

• Instagram and Pinterest
• Tumblr and Pinterest
• Twitter and Pinterest
• YouTube and  “Everything Else”
• Facebook and Twitter
• Twitter and Tumblr/Reddit

How have you mix & matched your brand’s social networks? Which combinations have proved to be most successful? Share your experiences in the comments section below!

This post was written by PPRA Blog Chair Lauren Cox. Lauren is a Public Relations Specialist in the Office of the CIty Representative, where she works on the City’s major events like the Wawa Welcome America! Festival and the Philadelphia Marathon. Connect with her on Twitter or LinkedIn.