As the summer winds down and the fall season begins to approach this is a great time for PR practitioners to ponder upon their past strategies and consider what they could do differently in the upcoming months. A recent PR Daily article, “How to craft your PR strategies for fall,” shares some insightful tips on how PR pros can creatively take advantage of the seasons in order to capture the public’s attention.

1. Take advantage of social media. The author strongly suggests seeking inspiration from themed boards on Pinterest. Why not take it a step further and see what’s trending on Instagram? Use the inspiring craft ideas to design campaigns, giveaways and photo contests. Keep the most popular holidays in mind but also consider the most popular events within your community to create strong tailor-made strategies.

2. Consider local PR strategies. When building up your group of brand ambassadors PR practitioners must keep in mind that it’s not all about the monetary gain. Creating brand disciples is a long-lasting effort that could take years to achieve. Tying an impressive story angle to a very specific event within your community is a great way to start forming consumer relationships. Send a clear message to your audience and emphasize that their community interests links up with your brand.

3. Get rid of the old, bring in the new. Spice up your strategies around the holidays. The author suggests keeping the “uncool” factor in mind and leaving cliché storylines at the door. Craft campaigns based around holidays that don’t receive too much attention such as Grandparent’s Day and Sweetest Day.

4. Embrace mobile trends. Web content is in high demand and users love accessing this content through their smartphones. Be sure to design your campaigns in an easily accessible manner that allows users to easily share your content via social media. An app could be just the thing to set you apart from your competitors.

Do you switch up your strategies based on the season? What kind of strategies have worked well and not so well in your experience? Share your ideas and comment below!