Between You and MEdia…Stephania Jimenez of NBC10

How did you get started as a journalist?

I took a journalism class in high school, wrote for my high school paper, and then became the editor. During college I interned at FOX News Radio network, and got to do interviews and write stories — it was a really hands-on experience.

What was your first paid position?

Working part-time as a writer for a TV news station in Miami; I was straight out of college.

After that, I moved back to New York, and FOX News Radio offered me a job writing and producing. I always new that TV was my goal so I went to the public access TV station in Brooklyn, working on documentaries and my tape. Then I got my first TV gig at NBC in El Paso, Texas. I joined NBC10 in Philadelphia in 2018.

What do you look for in a pitch?

Usually the pitches should tie in to a national story, but offer a local perspective.

In addition to what the story is, I suggest PR folks include the following in their pitches:

  • Suggestion for local experts to interview
  • Include regular people, too. If you’re opening the first clinic in Fishtown helping single moms, we need to hear from a single mom
  • Always look at the angle that makes your story interesting and different than any other story I could be doing
  • Buzzwords: if something is the “first” or “only” that’s really important to note

And it’s not just about the interview(s) – if we’re doing a TV story, think about imagery. What are you offering that is visually striking? Where can we shoot? If reporters/producers don’t have interesting pictures to go along with the story, it’s much harder for us to get it approved.

Is following up with you OK?

If I know you, you can text me to follow up on a pitch. You can also give me a heads up that a pitch is coming.

If I don’t know you, you should try to develop a relationship because we get hundreds of emails a day and if we know each other, I’ll definitely look at yours.

How? Feel free to email me to introduce yourself with some basic info: I’m so and so, I work for this agency, we have a ton of fun stuff coming up, I’d love to chat with you about some ideas — I’ll work around your schedule. Then I’ll reach out when I can.

What are your favorite types of stories to report? 

Health and human interest stories — anything that’s a break from the regular crime stories, like positive things happening in the community.

Can you share a fun and interesting fact about yourself?

I’m a foodie – I especially love Greek food and Texas BBQ,

Contact info

stephania.jimenez@nbcuni.com

Recap of PPRA Media Panel Program: What’s NEWs in the ‘Burbs & Neighborhoods?

Many thanks to Devon Grosso of Furia Rubel for providing a recap of our recent media panel program: What’s NEWs in the ‘Burbs & Neighborhoods?

We were joined by Jim Walsh, staff writer for the Courier-Post; Len Lear, features editor for the Chestnut Hill Local; Tom Waring, Editor of the Northeast Times; and Marion Callahan, Multimedia Reporter for the Bucks County Courier Times and The Intelligencer for a conversation about the changing landscape in Philadelphia’s neighborhoods and suburbs and how PR pros can best engage with these media outlets.

Read Devon’s recap.

PPRA Member Monday: Tiffany C. DuBois-Morales

Tiffany C. Dubois-Morales is the Founder and CEO of DuBois Public Relations. She has been a member of PPRA for four years.

Twitter: @TiffanyDuBois6

Facebook: https://www.facebook.com/tiffany.c.dubois

LinkedIn: https://www.linkedin.com/in/tiffany-dubois-morales-9b603137/

DuBois Public Relations has been telling the stories of clients for the last two years in a unique and inventive manner. DuBois Public Relations was started by Founder and CEO Tiffany DuBois-Morales after receiving her Bachelor of Arts degree from Widener University. I am of the belief that everyone has a story to tell and that DuBois Public Relations is the firm best equipped to tell it. 

PPRA: Who are your clients and what projects are you working on right now?

TDM: Primarily the Nonprofit sector, Artists, musicians, gallery owners. Currently donating 6 months of my time to Nancy’s House. They take care of the many caretakers that give of themselves to their families and friends.  

PPRA: What is the favorite part of your job?

TDM: I love that I get to tell my clients stories. No matter what that story is, everyone should be able to hear it. 

PPRA: What was your latest & greatest accomplishment at your job?

TDM: Working and pitching the food pantry program with Imago Dei Metropolitan community church. 

PPRA: What one piece of advice would you give to your fellow PR pros?

TDM: Remember that at the end of the day you have done your very best to tell your clients story.  

PPRA: What book or movie could you read or watch again and again?

TDM: Julie/Julia. I know it came out a while ago but I love to cook and this speaks to what I’m in the middle of doing. 

PPRA: What’s your favorite spot in Philly?

TDM: Rittenhouse square. It’s the location of my first date with my husband. It has been where I’ve always gone to listen to music, view and discuss art and had my engagement photos done.  

PPRA: If you weren’t in PR, what profession do you see yourself in and why?

TDM: Chef and sommelier. I really do love to cook and wine has been a part of my life for many years. 

PPRA: Favorite Philly Food?

TDM: Steak au poivre at Parc restaurant. It’s always perfectly cooked and I’ve never had to send it back!

PPRA Member Monday: Camille Mola

Camille Mola is the PR and Communications Manager for the Academy of Vocal Arts. She has been a member of PPRA for over a year.

Facebook: https://www.facebook.com/positivepublicityblog

LinkedIn: https://www.linkedin.com/in/camillemariemola/

Philadelphia native Camille Mola is the PR and Communications Manager of the Academy of Vocal Arts, the world’s only tuition-free institution dedicated exclusively to the study of opera. In addition to this, she is the founder of Positive Publicity Blog, a Philadelphia-based lifestyle blog which covers dining, music, entertainment and more. Her blog has been named a Top 25 Philadelphia Blog by Feedspot for three consecutive years. Positive Publicity has also allowed Camille to take on freelance clients and to enhance her photography side business. She has appeared on podcasts and spoken on panels, and is a member of the Philadelphia Cultural Alliance’s Emerging Leaders Circle. She is a proud 2014 graduate of Penn State Bellisario School of Communications. Camille has been a member of PPRA for over a year.

PPRA: Who are your clients and what projects are you working on right now?

CM: As an opera school which is still operating safely during the pandemic, we have completely adapted to virtual performances and learning. My role has now shifted into marketing and promoting our online performances, as well as interacting with the audio/video team. We have three more virtual performances this season, and I’ll be focused on those, as well as continuing to tell our story in new ways! On a personal note, I’ve been taking on more freelance photography clients.  

PPRA: What is the favorite part of your job?

CM: Securing any type of press, social media postings, or other content that is beneficial to our Resident Artists. AVA is currently comprised of 24 young Resident Artists from around the world, who have worked incredibly hard to get to AVA. We want them to flourish in their operatic careers, and being a part of their journey is so rewarding. 

PPRA: What was your latest & greatest accomplishment at your job?

CM: My greatest accomplishment at my job was probably an Inquirer story breaking the news about our 85th Anniversary Gala Concert, which was to be held at The Met Philly. It would have been the first time in over 80 years that opera would be performed on that stage. As you might have guessed, it was cancelled due to COVID. But it will happen in the future!

PPRA: What one piece of advice would you give to your fellow PR pros?

CM: Attend that networking event, panel, whatever it may be – even if you’re going alone. You never know who you might meet and what relationships you’ll form.  

PPRA: What book or movie could you read or watch again and again?

CM: Drop Dead Gorgeous is my all-time favorite film. I still remember seeing it on E! when I was younger, and it’s the one movie I’ll always return to (and quote word for word). 

PPRA: What’s your favorite spot in Philly?

CM: Ritual Shoppe on Walnut is my favorite shop. I also love Washington Square Park, and sitting outside there with an iced coffee from Talulah’s Daily.  

PPRA: If you weren’t in PR, what profession do you see yourself in and why?

CM: I would still be working in the arts in some capacity! Perhaps on stage? I LOVE the arts and culture scene in our city, and know I would still find myself working in this world in some way. 

PPRA: Favorite Philly Food?

CM: The Coconut Curry Noodles from Cheu 

Between You and MEdia…Matt Leon of KYW

How did you get started as a journalist?

I always wanted to be in radio, even as a kid. My main goal was to be a play-by-play guy; I used to listen to Phillies games and did a play-by-play on my tape recorder. Then in college, I wrote for our newspaper.

This job at KYW is perfect because I like people to come to me to get the news they need, as well as the anonymity that radio allows you.

How many pitches do you get a day/week?

Now that I’m doing a wide ranging podcast for KYW – KYW In Depth — I get 30-40 pitches a week, and there are times I’m overwhelmed.

Ten to fifteen of those are within the ballpark of what we cover, and of that, we’ll do stories on five to seven of them.

What are you looking for in a pitch?

Topics that are interesting -– you get a lot of pitches that are commercials dressed up as a PR pitch. I get a lot of emails from people who have never dealt with me or don’t know what I cover, maybe they got my name on a mailing list.

Is following up with you OK?

I do open most emails. But sometimes, I’ll get the same one four to six times in a two-week period. If I wasn’t interested the first four times, the fifth time won’t ring the bell.

It’s OK to follow up – but not six or seven times.

What advice would you give PR professionals looking to pitch you? 

Know who you’re dealing with and the general types of topics in which the reporter or producer is interested. Take 5-10 minutes to do some research, visit the website, see the podcasts we’ve done, and even listen to a couple.

I can’t stress enough to know your audience.

What are your favorite types of stories to write? 

The best stories are where I learn something. Recently I’ve covered: Cicadas; President Biden’s infrastructure plan; the 1918 flu pandemic. Anything where I can come away as an interviewer having learned something — and our listeners can, too.

Can you share a fun and interesting fact about yourself?

I’m a very good gardener and I especially like planting vegetable gardens. I love the process and look forward to the two weeks at end of July/beginning in August when something new is ripe.

Contact info:

The best way to reach me is via email: Mleon7@comcast.net