In honor of our first Member Monday of the new programmatic year, today we are featuring 2017 PPRA President Adam Dvorin. Adam is Media Director at Winning Strategies. Adam has been a PPRA member for a decade and served in several leadership roles on the PPRA Board.
PPRA: Adam, tell us a bit about your background and your current job.
AD: Serving as president of the PPRA for the 2017-2018 program year. Love every day that I serve in this role (seriously). My day job is as media director for the New Jersey PR firm, Winning Strategies. I handle media relations strategy for the firm as well as pitch media each and every day. I have been there for 18 years. Before that, I learned under PPRA Hall of Famer Lisa Simon at her firm and cut my teeth as a journalist for two New Jersey dailies. Graduated from Rowan University.
PPRA: Who are your clients and/or what projects are you working on right now?
AD: My clients include LEAP Academy University Charter School in Camden, Stevens Institute of Technology, NJM Insurance and Atlantic Health. LEAP is celebrating its 20th anniversary this year, so I am excited about developing stories around that milestone.
PPRA: What is your favorite part about your job?
AD: The best thing is working with really great journalists. There is nothing better than seeing your client’s story being interpreted by a reporter who asks insightful questions, does their own research and writes a story in a compelling way.
PPRA: What was your latest & greatest accomplishment at your job?
AD: Stevens was just featured in Forbes. The spread was four pages and ran online and in the newsstand hard copy. It took a year from first pitch to run dates.
PPRA: What one piece of advice would you give to your fellow PR pros?
AD: Read everything you can! Knowing what make a story only comes from being a heavy media consumer.
PPRA: What book or movie could you read or watch again and again?
AD: Waiting for Guffman. Corky St. Claire is one of my favorite all-time characters.
PPRA: What’s your favorite spot in Philly (museum, park, store, etc.)?
AD: Liberty Lands Park. 6 a.m. when I have my coffee in one hand and my dog, Deuce, in the other.
PPRA: How do you take your cheesesteak?
AD: Whiz Wit. Let the whiz soak into the roll.