PPRA: Tyler, tell us a little bit about your PR background.
TC: Prior to joining Slice, I studied strategic communication and business at Temple University and graduated in the Spring of 2015. I served as the Vice President of Temple University’s chapter of the Public Relations Student Society of America. In this position, I oversaw the organization and orchestrated chapter programming. I organized and executed multiple panels and events with industry professionals, students, alumni, and Temple University professors.
I was a former intern at Slice Communications responsible for securing a number of impressive media placements for a variety of clients. My other experience includes coordinating social media efforts for a Philadelphia startup and executing guerilla marketing initiatives for music streaming service, Spotify.
PPRA: Who are your clients, and what projects are you working on right now?
TC: I work with clients in various industries, including healthcare technology, architecture, education and financial services. Recently, I announced the launch of a new healthcare platform created by CloudMine, a startup in Philadelphia. I’ve also been working on promoting various projects that BLT Architects is working on throughout the city, including East Market and the Logan Hotel, in addition to establishing thought leadership for the firm’s principals in various national trade publications.
PPRA: What’s your favorite part about your job?
TC: My favorite part about my job is the team in which I work alongside every single day. The familial culture that has been implemented at Slice allows me to come to work excited every day. We constantly bounce ideas off of each other and support each other in various endeavors. It’s not often that you experience a work environment comprised of your friends.
PPRA: What’s your latest and greatest accomplishment your job?
TC: In February, I was published as a contributor in Hotel Business Review, a premier online weekly resource for hotel industry professionals on HotelExecutive.com. As something that is often reserved for C-suites, I was thrilled to have the opportunity to contribute an article as a young professional. The piece focused on implementing social media strategies into hospitality marketing and highlighted tactics such as creating “Instagrammable” experiences and utilizing popular Instagram influencers. I am very proud of the article, which you can read here: http://hotelexecutive.com/business_review/4607/integrating-instagram-into-hotel-marketing-strategies.
PPRA: What one piece of advice would you give to your fellow PR pros?
TC: Always keep learning. Make sure that you’re constantly educating yourself on everything you can get your hands on, even if its outside the scope of your position. Take the opportunities that come your way because you don’t know how they’ll pay off in the short or long-term.
PPRA: What book or movie could you read or watch again and again?
TC: I actually really hate reading books or watching movies more than once or twice. I prefer to watch or read something I’ve never experienced before. I feel like I’m missing out on something else if I spend my time doing something I’ve already done. Although, one movie that I thoroughly enjoy is Prisoners with Hugh Jackman and Jake Gyllenhaal. And of course the Harry Potter series.
PPRA: How do you take your cheesesteak?
TC: Provolone, wit.